Free resource
The 33 Power Partners Already in Your Market
One question finds all 33
Jay Abraham built a career on partnerships with one question: who does your customer buy from before, during, after, or instead of buying from you?
Every answer is someone who already has your buyer’s trust, and most of them would happily send you business if someone asked the right way. Most owners stop at the obvious two or three. Below are 33, grouped by family, that exist in almost every market.
Read it with a pen. Circle every one you could name a real business for today.
The 33
| # | Partner | Family | Why they’ll send you business |
|---|---|---|---|
| 1 | Your happiest customers | Affiliates | They already recommend you; a code or link makes it count and pays them for it |
| 2 | Niche bloggers and reviewers | Affiliates | They write the “best X in your area” posts your buyers read before choosing |
| 3 | Newsletter owners in your niche | Affiliates | One mention reaches a list that opens every issue |
| 4 | Super-affiliates in your industry | Affiliates | A handful of people drive most volume in every niche; one can outsell a sales team |
| 5 | The business hired right before you | Power Partners | Their job ends where yours starts, so their customer needs you next |
| 6 | The business hired right after you | Power Partners | They need a steady flow of customers who just finished with you, so it’s a two-way swap |
| 7 | Trades on the same project | Power Partners | Same customer, same job, different scope; they’re in the house before you are |
| 8 | Your own suppliers and wholesalers | Power Partners | They talk to every business like yours and hear who’s buying |
| 9 | Accountants, lawyers and bookkeepers | Power Partners | Their clients ask “who do you recommend?” every week |
| 10 | Lenders, brokers and insurance agents | Power Partners | They see big purchases coming weeks before anyone else does |
| 11 | Competitors who are full or don’t serve a segment | Power Partners | They turn work away weekly; a pass-over pays them for it |
| 12 | Businesses whose customers outgrow them | Power Partners | The DIY option, the starter plan, the solo freelancer: they send the job that got too big |
| 13 | Owners of idle customer lists | Power Partners | A business that retired, closed or pivoted still has a list that trusts it |
| 14 | Trade and professional associations | Access Partners | Members-only deals are a perk they want to offer |
| 15 | Chambers and referral groups | Access Partners | Their whole reason to exist is introductions |
| 16 | Online community owners | Access Partners | Skool, Facebook and Slack group owners need value to give their members |
| 17 | Event and conference organizers | Access Partners | They need speakers, sponsors and something worth showing up for |
| 18 | Coaches and consultants with client books | Access Partners | They advise your buyer and get asked for referrals constantly |
| 19 | Local creators and influencers | Influence and Sponsorship | Their followers act on their picks |
| 20 | Podcasts your buyers listen to | Influence and Sponsorship | A guest spot or ad read is an hour of borrowed trust |
| 21 | Local and niche media | Influence and Sponsorship | Magazines and news sites need stories and sponsors |
| 22 | YouTube channels your buyers watch | Influence and Sponsorship | Integrations keep working for years after they’re published |
| 23 | Businesses with an audience your size | Influence and Sponsorship | A media swap costs nothing and doubles both reaches |
| 24 | Webinar hosts who serve your buyer | Co-Promotion | They need fresh experts for their audience every month |
| 25 | Summit and virtual event organizers | Co-Promotion | Every speaker promotes the event, and many share sales with speakers |
| 26 | Complementary experts | Co-Promotion | A joint workshop gives both of you a bigger room than either has alone |
| 27 | Newsletter swap partners | Co-Promotion | You recommend each other to lists of the same size |
| 28 | Agencies that serve your buyer | Channel Partners | They want more to sell to clients they already have |
| 29 | Implementers who could deliver or resell you | Channel Partners | Your offer becomes their add-on, paid on margin |
| 30 | Software and platforms your buyer uses | Channel Partners | Integrations and marketplaces put you inside tools customers open every day |
| 31 | Brokers and independent reps | Channel Partners | They sell on commission and are always looking for the next good product |
| 32 | Past customers due to buy again | House Partners | They already trust you, and most haven’t heard from you in months |
| 33 | Old proposals and unfinished conversations | House Partners | They said “not now,” not “no”; the timing may have changed |
The one most people skip: numbers 32 and 33. They cost nothing and nobody else has them.
How to use the list
Don’t chase all 33. Circle the ones you could name a real business for, then pick the five with the biggest overlap with your buyer. Then run the same five steps with each:
- List them. Aim for 100 named businesses across your five types, three degrees out from the obvious.
- Research each one. What they sell, who they sell to, and one real fact about them you can mention.
- Send a short, specific message. Name them, name their customer, and ask one easy question: “Open to a short chat about referring the right ones?”
- Have the conversation. Find out what their customers need that you do well, and what a win looks like for them.
- Make it a win for both sides. Simple terms, one campaign to start, commission paid fast, then repeat.
Five partners each sending a few customers a month is a second sales team with no salaries.
Want the list built for you?
Book a free call and we’ll turn this into your Partner Plan with you, live: the partner types that fit your business best, the real partners in your market to contact first, the messages to send, and your first 30 days mapped out.
Or build it yourself in about three minutes: map your opportunities → It maps your market and ends with a game plan.
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